Are you sure Adblock users wouldn’t click ads by accident? Many sites have ads cleverly immersed in the content, sometimes to where users can’t distinguish between the two.

Whatever the case, it’s no big issue to me. I’ve always hated intrusive ads. While I don’t use Adblockers, I don’t see anything remotely unethical about them, especially given that some people just don’t want to chance unethical ads showing up on their screen.

As for myself, I always try to make my ads fit my content, make them relevant. If they’re not, I’ll usually joke about the fact. If users block the ads, so be it. May 1000 African flees infest their armpits!

I’m one of your 5% then :(

But really, there is something to consider here.

If lots of visitors use Adblock, it’s obvious they’d be unlikely to click the same old ads even if you manage to circumvent Adblock. However, the site owner could try different monetization techniques – for example, in-context affiliate links, merchandise, or even a paid subscription model. But first they need to check if there is an actual problem in the first place, which was the whole point of this post.